:root{
  --crudo:#f7f1ec;
  --blanco:#fffdfb;
  --pastel:#ffd9e6;
  --pastel2:#ffeef4;
  --rosa:#ff2d8a;
  --rosa-dark:#d81b6f;
  --ink:#191218;
  --sombra-pop:6px 6px 0 rgba(25,18,24,.9);
  --sombra-rosa:6px 6px 0 rgba(255,45,138,.85);
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  font-family:'Open Sans',sans-serif;
  background:var(--crudo);
  color:var(--ink);
  overflow-x:hidden;
  cursor:url(../img/cursor.png) 15 14, auto;
}
a,button{cursor:url(../img/cursor.png) 15 14, pointer}
::selection{background:var(--rosa);color:#fff}
img,iframe{max-width:100%}
h1,h2,h3{font-family:'Bricolage Grotesque',sans-serif;line-height:1.04;letter-spacing:-.01em}
em{font-family:'Fraunces',serif;font-style:italic}

/* stickers de marca */
.sk{display:block;width:100%;background-repeat:no-repeat;background-size:contain;background-position:center}
.sk-star{aspect-ratio:300/285;background-image:url(../img/star.webp)}
.sk-cd{aspect-ratio:320/320;background-image:url(../img/cd.webp)}
.sk-mic{aspect-ratio:300/514;background-image:url(../img/mic.webp)}
.sk-macbook{aspect-ratio:340/225;background-image:url(../img/macbook.webp)}
.sk-iphone{aspect-ratio:300/612;background-image:url(../img/iphone.webp)}
.sk-nokia{aspect-ratio:300/720;background-image:url(../img/nokia.webp)}
.wrap{max-width:1160px;margin:0 auto;padding:0 24px}

/* ── marquee top ── */
.top-marquee{background:var(--ink);color:var(--pastel);overflow:hidden;white-space:nowrap;padding:9px 0;font-size:12px;font-weight:700;letter-spacing:.14em;text-transform:uppercase}
.tm-track{display:flex;width:max-content;animation:tmLoop 30s linear infinite}
.tm-set{display:flex;gap:20px;flex:none;align-items:center}
.tm-set .sep{font-style:normal;color:var(--rosa);font-size:13px;opacity:.9}
.foot-marquee .tm-set .sep{color:var(--ink);font-size:15px;opacity:.75}
.top-marquee span b{color:var(--rosa)}
@keyframes tmLoop{to{transform:translateX(-50%)}}

/* ── nav ── */
.nav{position:sticky;top:0;z-index:60;background:rgba(247,241,236,.88);backdrop-filter:blur(10px);border-bottom:2px solid var(--ink)}
.nav-in{max-width:1160px;margin:0 auto;padding:12px 24px;display:flex;align-items:center;justify-content:space-between;gap:16px}
.nav-logo{display:inline-flex;align-items:center;gap:12px;text-decoration:none;line-height:1}
.nav-logo img{width:44px;height:44px;border-radius:50%;border:2px solid var(--ink);box-shadow:3px 3px 0 rgba(255,45,138,.7);display:block}
.nav-logo b{font-family:'Alex Brush',cursive;font-weight:400;font-size:27px;color:var(--ink)}
.nav-logo b i{font-style:normal;color:var(--rosa)}
.btn{display:inline-flex;align-items:center;gap:8px;font-family:'Bricolage Grotesque',sans-serif;font-weight:800;font-size:15px;letter-spacing:.02em;text-decoration:none;border:2.5px solid var(--ink);border-radius:999px;padding:13px 26px;background:var(--rosa);color:#fff;box-shadow:var(--sombra-pop);transition:transform .18s,box-shadow .18s}
.btn:hover{transform:translate(3px,3px);box-shadow:2px 2px 0 rgba(25,18,24,.9)}
.btn--ink{background:var(--ink);color:var(--pastel);box-shadow:var(--sombra-rosa)}
.btn--ink:hover{box-shadow:2px 2px 0 rgba(255,45,138,.85)}
.btn--ghost{background:transparent;color:var(--ink);box-shadow:none;border-width:2px}
.btn--ghost:hover{background:var(--pastel);transform:translateY(-2px)}
.nav .btn{padding:10px 20px;font-size:13.5px;box-shadow:4px 4px 0 rgba(25,18,24,.9)}

/* ── decor ── */
.decor{position:absolute;pointer-events:none;z-index:0;filter:drop-shadow(0 10px 18px rgba(25,18,24,.16));opacity:0;transform:translateY(20px) scale(.86);transition:opacity 1.15s ease,transform 1.15s cubic-bezier(.18,.85,.3,1)}
.decor.is-in{opacity:1;transform:none}
.decor .sk{animation:floaty 6s ease-in-out infinite;animation-delay:inherit}
@keyframes floaty{0%,100%{transform:translateY(0) rotate(var(--r,0deg)) scale(var(--s,1))}50%{transform:translateY(-13px) rotate(calc(var(--r,0deg) + 5deg)) scale(var(--s,1))}}
.eyebrow{display:inline-block;background:var(--ink);color:var(--pastel);font-size:11.5px;font-weight:800;letter-spacing:.22em;text-transform:uppercase;padding:8px 18px;border-radius:999px;box-shadow:4px 4px 0 rgba(255,45,138,.85);transform:rotate(-1.5deg);margin-bottom:20px}
.cap{display:inline-block;background:var(--rosa);color:#fff;padding:.02em .22em .06em;border-radius:.35em;transform:rotate(-1.6deg);box-shadow:3px 4px 0 rgba(25,18,24,.85);white-space:nowrap}
.hl-pink{color:var(--rosa)}

/* reveal on scroll */
.rv{opacity:0;transform:translateY(26px);transition:opacity .7s ease,transform .7s ease}
.rv.is-in{opacity:1;transform:none}
/* palabras que se escriben */
.w{display:inline-block;opacity:0;transform:translateY(.42em) rotate(1.5deg);transition:opacity .55s ease,transform .55s cubic-bezier(.2,.9,.3,1)}
.w.is-in{opacity:1;transform:none}
/* subrayado que se dibuja */
.ul{position:relative;display:inline-block;white-space:nowrap}
.ul::after{content:"";position:absolute;left:-2px;right:-2px;bottom:-.14em;height:.42em;background:var(--rosa);opacity:.32;border-radius:.3em;transform:scaleX(0);transform-origin:left center;transition:transform .85s cubic-bezier(.5,0,.2,1) .25s}
.ul.is-in::after{transform:scaleX(1)}
.ul--ink::after{background:var(--pastel);opacity:.45}

/* ── hero ── */
.hero{position:relative;isolation:isolate;padding:46px 0 0;overflow:hidden;border-bottom:2.5px solid var(--ink);background-image:
  radial-gradient(circle at 12% 14%, rgba(255,45,138,.14), transparent 34%),
  radial-gradient(circle at 88% 22%, rgba(255,150,196,.20), transparent 36%)}
.hero-in{position:relative;z-index:2;max-width:780px;margin:0 auto;padding:0 24px;text-align:center}
.hero h1{font-size:clamp(25px,3.4vw,40px);font-weight:800;line-height:1.16}
.hero h1 em{font-weight:600;color:var(--rosa)}
.hero-sub{margin:16px auto 0;max-width:580px;font-size:15px;line-height:1.7;color:#3c333b}
.hero-sub b{color:var(--ink)}
.hero-band{--vidw:min(812px,100vw - 48px);position:relative;margin-top:40px;padding-bottom:64px}
.hero-band::before{content:"";position:absolute;z-index:-1;left:50%;width:100vw;transform:translateX(-50%);top:calc(var(--vidw) * .5625 * .44);bottom:0;border-top:2.5px solid var(--ink);background:repeating-linear-gradient(-45deg,rgba(255,255,255,.13) 0 3px,transparent 3px 26px),var(--rosa)}
.hero-ctas{position:relative;z-index:2;margin-top:40px;display:flex;gap:16px;justify-content:center;flex-wrap:wrap;padding:0 24px}
.hero-ctas .btn{font-size:15px;padding:14px 28px}
.hero-ctas .btn--ink{box-shadow:6px 6px 0 rgba(255,255,255,.8)}
.hero-ctas .btn--ink:hover{box-shadow:2px 2px 0 rgba(255,255,255,.8)}
.btn--light{background:var(--blanco);color:var(--ink)}

/* ── masterclass ── */
.mc-stage{position:relative;z-index:2;max-width:860px;margin:0 auto;padding:0 24px;scroll-margin-top:104px}
.mc-frame{position:relative;background:var(--ink);border:3px solid var(--ink);border-radius:22px;box-shadow:10px 10px 0 var(--ink),10px 10px 0 3px var(--blanco);transform:rotate(-.6deg)}
.mc-video{position:relative;aspect-ratio:16/9;background:#000;border-radius:19px;overflow:hidden}
.mc-video iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
.mc-tag{position:absolute;top:-16px;right:26px;z-index:6;background:var(--pastel);color:var(--ink);font-family:'Bricolage Grotesque',sans-serif;font-weight:800;font-size:13px;letter-spacing:.12em;text-transform:uppercase;padding:9px 16px;border:2.5px solid var(--ink);border-radius:999px;box-shadow:4px 4px 0 rgba(25,18,24,.9);transform:rotate(2deg)}
/* lock overlay */
.mc-lock{position:absolute;inset:0;z-index:5;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:18px;text-align:center;padding:24px;background:linear-gradient(160deg,rgba(25,18,24,.94),rgba(64,17,44,.94));color:var(--pastel);transition:opacity .7s ease .45s}
.mc-lock.is-open{opacity:0;pointer-events:none}
.mc-lock.is-gone{display:none}
.lock-btn{background:none;border:none;padding:0;display:grid;place-items:center}
.lock-ico{width:96px;height:96px;display:grid;place-items:center;background:var(--rosa);border:3px solid var(--pastel);border-radius:50%;box-shadow:0 0 0 8px rgba(255,45,138,.28),6px 8px 0 rgba(0,0,0,.4);transition:transform .25s}
.lock-btn:hover .lock-ico{transform:scale(1.08) rotate(-4deg)}
.lock-ico svg{width:44px;height:44px;overflow:visible}
.lock-ico .shackle{transform-origin:33px 23px;transition:transform .5s cubic-bezier(.34,1.4,.5,1)}
.mc-lock.unlocking .lock-ico .shackle{transform:rotate(52deg)}
.mc-lock.unlocking .lock-ico{animation:lockPop .5s ease}
.mc-lock.unlocking .lock-btn{pointer-events:none}
@keyframes lockPop{40%{transform:scale(1.16) rotate(5deg)}100%{transform:scale(1)}}
.mc-lock h3{font-size:clamp(20px,3vw,28px);color:#fff}
.mc-lock h3 em{color:var(--pastel)}
.mc-lock p{font-size:14px;max-width:420px;line-height:1.6;color:rgba(255,217,230,.85)}
/* form panel */
.mc-form{position:fixed;inset:0;z-index:200;display:flex;align-items:center;justify-content:center;padding:22px;background:rgba(25,18,24,.72);backdrop-filter:blur(5px);opacity:0;visibility:hidden;transition:opacity .4s,visibility .4s}
.mc-form.is-on{opacity:1;visibility:visible}
.mcf-card{position:relative;width:min(440px,100%);background:var(--blanco);border:3px solid var(--ink);border-radius:20px;box-shadow:8px 8px 0 rgba(255,45,138,.9);padding:28px 26px;transform:none;max-height:calc(100vh - 40px);overflow:auto}
.mcf-card h4{font-family:'Bricolage Grotesque',sans-serif;font-size:23px;font-weight:800;text-align:center}
.mcf-card h4 em{color:var(--rosa)}
.mcf-card>p{text-align:center;font-size:13px;color:#5a4e57;margin-top:6px}
.mcf-close{position:absolute;top:10px;right:14px;background:none;border:none;font-size:24px;font-weight:700;color:var(--ink);line-height:1}
.mcf-field{margin-top:13px}
.mcf-hp{position:absolute;left:-9999px;top:auto;width:1px;height:1px;overflow:hidden;opacity:0}
.mcf-field label{display:block;font-size:12px;font-weight:800;letter-spacing:.08em;text-transform:uppercase;margin-bottom:6px}
.mcf-field input,.mcf-field select{width:100%;font-family:'Open Sans',sans-serif;font-size:15px;padding:12px 14px;border:2.5px solid var(--ink);border-radius:12px;background:var(--pastel2);outline:none;transition:box-shadow .2s}
.mcf-field input:focus,.mcf-field select:focus{box-shadow:3px 3px 0 var(--rosa)}
.tel-row{display:flex;gap:8px}
.tel-row select{width:132px;flex:none}
.tel-row input{flex:1;min-width:0}
.mcf-send{width:100%;margin-top:18px;font-family:'Bricolage Grotesque',sans-serif;font-weight:800;font-size:16px;padding:14px;border:2.5px solid var(--ink);border-radius:999px;background:var(--rosa);color:#fff;box-shadow:5px 5px 0 rgba(25,18,24,.9);transition:transform .18s,box-shadow .18s}
.mcf-send:hover{transform:translate(2px,2px);box-shadow:3px 3px 0 rgba(25,18,24,.9)}
.mcf-note{margin-top:12px;text-align:center;font-size:11.5px;color:#8a7c86}
.mcf-err{display:none;margin-top:12px;text-align:center;font-size:12.5px;font-weight:700;color:var(--rosa-dark)}
.mcf-err.is-on{display:block}

/* ── casos ── */
.casos{position:relative;padding:96px 0 80px;overflow:hidden;background-image:
  radial-gradient(circle at 8% 12%, rgba(255,45,138,.11), transparent 26%),
  radial-gradient(circle at 92% 26%, rgba(255,150,196,.18), transparent 28%),
  radial-gradient(circle at 10% 62%, rgba(255,150,196,.16), transparent 26%),
  radial-gradient(circle at 90% 84%, rgba(255,45,138,.10), transparent 26%)}
.casos-head{text-align:center;position:relative;z-index:2}
.casos-head h2{font-size:clamp(34px,5vw,58px);font-weight:800}
.casos-head p{margin-top:14px;font-size:16px;color:#4a4048}
.caso{position:relative;z-index:2;display:grid;grid-template-columns:minmax(0,460px) minmax(0,1fr);gap:52px;align-items:center;margin-top:74px}
.caso-video{position:relative;transform:rotate(var(--r,-1deg))}
.cv-in{position:relative;aspect-ratio:16/9;background:#1c1016;border:3px solid var(--ink);border-radius:18px;overflow:hidden;box-shadow:8px 8px 0 rgba(255,45,138,.9)}
.cv-in::before{content:"";position:absolute;inset:0;background:linear-gradient(100deg,#241319 30%,rgba(255,45,138,.28) 50%,#241319 70%);background-size:220% 100%;animation:shim 1.5s linear infinite}
.cv-in.is-ready::before{display:none}
@keyframes shim{to{background-position:-220% 0}}
.cv-in iframe{position:relative;z-index:2}
.caso:nth-child(even) .cv-in{box-shadow:8px 8px 0 rgba(25,18,24,.9)}
.cv-in iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
.caso-star{position:absolute;top:-22px;left:-20px;width:58px;transform:rotate(-12deg);z-index:3;filter:drop-shadow(0 6px 10px rgba(25,18,24,.22))}

.caso-txt h3{font-size:clamp(27px,3.4vw,40px);font-weight:800;line-height:1.06}
.caso-txt h3 .cap{font-size:.94em}
.caso-txt p{margin-top:18px;font-size:16px;line-height:1.75;color:#3c333b}
.caso-txt p b{color:var(--ink)}
.caso-who{margin-top:16px;display:inline-block;font-size:13.5px;font-weight:700;background:var(--blanco);border:2px solid var(--ink);border-radius:999px;padding:7px 16px;box-shadow:3px 3px 0 rgba(255,45,138,.8);transform:rotate(-1deg)}
.caso-who em{color:var(--rosa);font-weight:600}

/* ── cta final ── */
.cta-final{position:relative;background:var(--ink);color:var(--crudo);padding:100px 0;text-align:center;overflow:hidden;border-top:2.5px solid var(--ink)}
.cta-final .eyebrow{background:var(--rosa);color:#fff;box-shadow:4px 4px 0 rgba(255,217,230,.35)}
.cta-final h2{font-size:clamp(32px,4.8vw,56px);font-weight:800;color:#fff;max-width:760px;margin:0 auto}
.cta-final h2 em{color:var(--pastel)}
.cta-final p{margin:20px auto 0;max-width:560px;font-size:16.5px;font-weight:700;line-height:1.7;color:#fff}
.cta-final .btn{margin-top:38px;font-size:17px;padding:17px 38px;background:var(--rosa);box-shadow:7px 7px 0 rgba(255,217,230,.35)}
.cta-final .btn:hover{box-shadow:3px 3px 0 rgba(255,217,230,.35)}
.cta-final .decor{color:var(--rosa)}

/* ── footer ── */
.foot-marquee{background:var(--rosa);color:var(--ink);overflow:hidden;white-space:nowrap;padding:12px 0;border-top:2.5px solid var(--ink);border-bottom:2.5px solid var(--ink)}
.foot-marquee .tm-track{display:flex;width:max-content;animation:tmLoop 20s linear infinite;font-family:'Fraunces',serif;font-style:italic;font-weight:600;font-size:17px}
footer{background:var(--crudo);text-align:center;padding:44px 24px 36px}
.foot-logo{font-family:'Alex Brush',cursive;font-size:40px;color:var(--rosa)}
footer small{display:block;margin-top:10px;font-size:12px;color:#8a7c86;letter-spacing:.04em}

@media(max-width:920px){
  .caso{grid-template-columns:1fr;gap:30px}
  .caso-txt{text-align:center}
  .nav-links{display:none}
}
@media(max-width:640px){
  .decor--nomob{display:none}
  .casos-head h2{font-size:27px}
  .decor{--s:.5}
  .mc-tag{right:12px;font-size:11px}
  .casos{padding:70px 0}
  .tel-row select{width:112px}
}
@media(min-width:641px) and (max-width:1366px){
  .decor--notab{display:none}
}
@media(prefers-reduced-motion:reduce){
  .decor .sk,.tm-track{animation:none}
  .rv,.decor,.w{opacity:1;transform:none;transition:none}
  .ul::after{transform:scaleX(1)}
}

/* ── ajustes responsive ── */
.tm-set{padding-right:20px}

@media(min-width:641px) and (max-width:1024px){
  .decor{--s:.6}
  .decor[style*="left:"]{left:4.5%!important}
  .decor[style*="right:"]{right:4.5%!important}
  .decor[style*="top:"]{top:3%!important}
  .decor[style*="bottom:"]{bottom:3%!important}
  .hero .decor[style*="top:"]{top:-14px!important}
}

@media(max-width:640px){
  .decor{display:none}
  .nav-in{padding:10px 16px}
  .nav-logo b{display:none}
  .nav .btn{font-size:12.5px;padding:9px 16px;white-space:nowrap}
  .eyebrow{font-size:9.5px;letter-spacing:.14em;padding:7px 13px;white-space:nowrap;max-width:100%;overflow:hidden;text-overflow:ellipsis}
  .ul{display:inline;white-space:normal}
  .ul::after{display:none}
  .ul.is-in{background-image:linear-gradient(transparent 64%,rgba(255,45,138,.32) 64%,rgba(255,45,138,.32) 94%,transparent 94%);-webkit-box-decoration-break:clone;box-decoration-break:clone}
  .ul--ink.is-in{background-image:linear-gradient(transparent 64%,rgba(255,217,230,.45) 64%,rgba(255,217,230,.45) 94%,transparent 94%)}
}

@media(max-width:640px){
  .hero{padding:36px 0 0}
  .hero-band{margin-top:30px;padding-bottom:48px}
  .hero-ctas{margin-top:30px;flex-direction:column;align-items:center;gap:14px}
  .hero-ctas .btn{width:100%;max-width:330px;justify-content:center}
  .hero h1{font-size:24px}
  .mc-tag{font-size:10px;padding:7px 12px;top:-13px;right:10px}
  .mc-lock{gap:8px;padding:14px 16px 12px}
  .lock-ico{width:60px;height:60px;border-width:2.5px;box-shadow:0 0 0 5px rgba(255,45,138,.28),4px 5px 0 rgba(0,0,0,.4)}
  .lock-ico svg{width:28px;height:28px}
  .mc-lock h3{font-size:17px;line-height:1.1}
  .mc-lock p{font-size:11.5px;line-height:1.35}
  .mc-frame{box-shadow:6px 6px 0 var(--ink),6px 6px 0 3px var(--blanco)}
  .mc-form{padding:14px}
  .cta-final{padding:72px 0}
  .cta-final h2{font-size:28px}
  .cta-final .btn{font-size:15px;padding:15px 26px}
}
.br-m{display:none}
@media(max-width:640px){.br-m{display:inline}}